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Attention Luxury Home Builders!

I've been in the visual marketing business for almost 40 years. It's been my experience the first thing people want to know is "can we trust this home builder?"

You have from three to five seconds to capture your visitor's attention... and you want to provide them with a pleasant online experience.

I suggest the first thing you show them is images of the homes you offer... not floor plans... not 2x4's... not men hammering nails into the roof.

Use only professionally photographed and enhanced images!

Include close-up images of archways, front entries and intricate woodwork. Let the images display the quality of your workmanship. A picture is worth a thousand words.

And, don't forget "people pictures." You might show people enjoying their new home... relaxing in the pool or entertaining in the dining room.

You might present your homes as you would a premier "vacation" spot... inviting... enticing and exciting.

 

 

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